Cerca
Turning Halftime Into a Social Surge
objective
Cerca came to Anvara with a clear ambition: launch in New York City with a campaign that felt unmissable, on brand, and culturally relevant. As a dating app designed for mutual connections, Cerca wanted to be perceived as carving its own lane in the dating space - one that was both safe and sexy.
The challenge: go from idea to execution in just one week, with the scale to truly dominate the city.
CAMPAIGN
Through Anvara, Cerca evaluated multiple formats and neighborhoods with data, then quickly assembled a strategy that blended street-level disruption, daily consumer touchpoints, and mass transit scale. They ran with the following:
5 branded delivery trucks ran through SoHo, Williamsburg, and Flatiron, anchoring the campaign in New York’s most culturally relevant neighborhoods.
100’s of thousands of Cerca branded coffee sleeves slipped seamlessly into daily rituals across Manhattan cafés and bodegas
1,000 subway placements showed up front and center across the city’s busiest lines.
1 glass truck blew up Soho…..and the internet
By sticking to a consistent creative approach, the campaign created a sense of repetition and scale: the same visuals appearing in the streets, in people’s hands, and on subway platforms. To New Yorkers, it felt like Cerca had arrived everywhere at once.
RESULTS
In just one week, Cerca went from planning to a full-scale execution that generated millions of impressions and cemented the brand as a bold new player in the dating space.
Key fact
Cerca utilized Anvara’s platform to make data-driven decisions in record time, turning what normally takes months of calls and negotiations into a one-week launch. This is living proof that when the entire market lives in one place, speed and scale follow.
