Dear reader,

We’re Andrei and Nick and we’re the founders of Anvara.

We believe that the brands of tomorrow win by showing up in the real world - through experiences that meet their audience where they live, work, and play.

Before Anvara, we were just trying to grow our last businesses. Like many early teams, we looked to sponsorships to build awareness. We wanted our brand to show up in the real world, in the right places, at the right times. But every time we tried, we hit the same wall.

The process was completely fragmented. There was no central place to discover opportunities, no clear pricing, no way to compare or evaluate what was out there. Every deal felt like a one-off. Every conversation started from scratch. It was hard to know what was real, what was worth it, and who to trust.

At first, we thought we were just doing it wrong. But the more we talked to others; marketers, rights-holders, agency leads, the more we realized the problem was everywhere.

After successfully stepping away from those businesses, we couldn’t shake the feeling that the sponsorship space needed a complete reset. So we started building what we wished we’d had: a cleaner, more transparent, and more intelligent way to find and execute meaningful partnerships.