BeReal
Turning Halftime Into a Social Surge
objective
BeReal wanted to re-energize college students by meeting them in one of the most powerful cultural environments: college football. For the University of Florida’s 2025 opening night, the goal was to stage a live stadium sponsorship activation that captured Gen Z’s attention in real time, drove mass participation, and extended visibility far beyond the game itself.
CAMPAIGN
Through the Anvara platform, BeReal identified the Florida Gators’ sold-out home opener in Gainesville - a stadium packed with 90,000+ fans, the majority being students. In less than a few weeks, the brand locked in a halftime takeover that combined spectacle with interactivity:
All stadium LEDs and jumbotrons lit up with BeReal branding and a $5,000 sweepstakes call-to-action.
Multiple PA announcements hyped the contest throughout the night.
At the exact moment the fireworks show erupted over Ben Hill Griffin Stadium, students were prompted to scan, post their BeReal, and enter the live sweepstakes.
The result was thousands of phones in the air at once - a synchronized moment that generated high-energy user content and amplified across Instagram, TikTok, and campus social feeds.
RESULTS
90,000 live impressions in-stadium from students and fans.
Thousands of sweepstakes entries driven in just minutes.
Millions of impressions online as stadium content spilled into major platforms.
1M+ email impressions from University of Florida digital follow-up.
The activation perfectly blended in-person engagement with digital amplification, taking a single halftime window and turning it into a viral, cross-platform surge.
Key fact
BeReal utilized Anvara to identify, evaluate, and execute the activation in days. By using data to compare opportunities and streamline approvals, the brand was able to convert an idea into a stadium-wide takeover in record time.
