Elevate your brand through immersive activations and premium exposure from September 23 - 27, 2025. Perfect for engaging targeted audiences and creating memorable brand experiences. With 6 sponsorship tiers available, this food opportunity provides customizable partnership options for forward-thinking companies seeking enhanced visibility, audience engagement, and business growth.
Now in its 34th year, the Santa Fe Wine & Chile Fiesta (SFWCF) is a premier destination event celebrating the vibrant intersection of world-class food, fine wine, and Southwestern culture. Held across five days in September, the Fiesta features tastings, cooking demos, exclusive luncheons, and grand marquee events with over 80 participating wineries and 65+ culinary partners.
From signature events like the Grand Tasting and Chile Friday to curated wine seminars and chef-led dinners, SFWCF attracts a diverse, affluent, and highly engaged audience of food and wine enthusiasts from across the country. Sponsors benefit from premium access to high-net-worth consumers, deep cultural cachet, and intimate activation opportunities across Santa Fe’s most scenic venues.
The event is also mission-driven: proceeds support culinary education for local youth and hospitality professionals, with over $575,000 raised to date.
Program Highlights Include:
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