Louisiana Marathon 2026
Sports Marketing Partnership Opportunity
Elevate your brand through immersive activations and premium exposure from January 17 - 18, 2026. Perfect for engaging targeted audiences and creating memorable brand experiences. With 6 sponsorship tiers available, this sports opportunity provides customizable partnership options for forward-thinking companies seeking enhanced visibility, audience engagement, and business growth.
Tier Preview
The Louisiana Marathon is more than just a race—it’s a celebration of Southern culture, music, food, and fitness. Celebrating 15 years in 2026, this weekend-long festival draws over 9,000 participants from all 50 states and dozens of countries to Baton Rouge for one of the most unique running experiences in America.
Runners choose from a menu of distances—5K, Quarter, Half, or Full Marathon—and indulge in gumbo tents, live music, post-race parties, and local hospitality. The flat, fast course has become a destination for Boston Qualifiers and first-timers alike, amplified by immersive branding, VIP experiences, and high-impact sponsorship zones.
Why it matters for brands:• 9,000+ runners and 50,000+ spectators and fans• 600K+ annual website visits and 42K email database• Multi-day on-site engagement opportunities• Massive earned media reach (567M audience in 2025)• Built-in cultural relevance through music, food, and fitness
This is the South’s ultimate race-meets-festival brand platform.
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