Iowa State Fair 2025
Fair Marketing Partnership Opportunity
Elevate your brand through immersive activations and premium exposure from June 25 - August 17, 2025. Perfect for engaging targeted audiences and creating memorable brand experiences. With 2 sponsorship tiers available, this fair provides customizable partnership options for forward-thinking companies seeking enhanced visibility, audience engagement, and business growth.
Tier Preview
The Iowa State Fair is the single largest event in the state and one of the oldest and most influential agricultural and entertainment expos in the U.S., drawing 1.1M+ attendees across 11 days. Held in Des Moines, the fair is a cultural touchstone with global media recognition, ranked among the “Top 30 Things Every Midwesterner Should Experience” and featured in 1,000 Places To See Before You Die.
From award-winning food (60+ on a stick) to one of the world’s largest livestock shows, the fair offers an unbeatable mix of family-friendly spectacle and commercial opportunity. Whether it's mobile marketing activations in high-footfall outdoor zones or rotating booths in the air-conditioned Varied Industries Building (visited by 75% of fairgoers), sponsors enjoy direct, high-volume engagement with consumers across age groups.
Fairgoers expect immersive, high-quality experiences, and successful brands routinely activate with product sampling, live demos, digital contests, and influencer tie-ins. The Iowa State Fair provides an authentic, brand-safe environment in the literal and figurative heart of America.
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