Head Of The Charles 2025
Sports Marketing Partnership Opportunity
Elevate your brand through immersive activations and premium exposure from October 17 - 19, 2025. Perfect for engaging targeted audiences and creating memorable brand experiences. With 4 sponsorship tiers available, this sports opportunity provides customizable partnership options for forward-thinking companies seeking enhanced visibility, audience engagement, and business growth.
Tier Preview
The Head Of The Charles Regatta (HOCR) is the largest rowing competition in the world—and Boston’s second-largest sporting event. Since 1965, HOCR has been a global reunion for Olympians, elite athletes, and the rowing-curious, celebrated over three days on the banks of the iconic Charles River.
With its signature 3-mile course winding through Harvard, MIT, and BU, the regatta draws over 326,000 unique spectators, hosts 11,750 athletes from 28 countries, and generates $119M in economic impact. In 2025, HOCR celebrates its 60th anniversary, promising even broader reach, expanded hospitality, and a full week of activations across Boston.
HOCR delivers visibility, prestige, and cultural alignment for brands in sports, wellness, travel, luxury, and sustainability—at the epicenter of elite competition and community tradition.
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