Head In The Clouds LA 2025
Music, Arts, and Food Festival Marketing Partnership Opportunity
Elevate your brand through immersive activations and premium exposure in Brookside at the Rose Bowl from May 31 - June 1, 2025. Perfect for engaging targeted audiences and creating memorable brand experiences. With 1 sponsorship tier available, this music, arts, and food festival provides customizable partnership options for forward-thinking companies seeking enhanced visibility, audience engagement, and business growth.
Tier Preview
Head in the Clouds will be returning for its sixth year in Los Angeles - the flagship festival city where it all began. Across 2 days, we’ll celebrate the best of Asian culture, food and fashion, with live performances by the biggest and most talented Asian artists globally, at the iconic Rose Bowl festival grounds.
With 50,000+ attendees across 2 days, Head in the Clouds offers brands the perfect opportunity to engage a young, tech-savvy audience in a setting designed for immersive activations, meaningful brand moments, and deep engagement.2025 Festival Dates:
📍 The Weekend: May 31 - June 1, 2025
📍 Location: The Rose Bowl - Pasadena, CAAudience Profile:
👥 50,000+ unique attendees (over 2 days)
📍 Flagship Festival City: Los Angeles
🎶 Age Breakdown:
- 19% ages <21
- 36% ages 21-25
- 30% ages 26-34
- 15% ages 35+
💃 Gender Split: 54% Female / 46% Male
📱 Highly engaged social audience, making it a prime event for branded activations and influencer collaborations
Premium Experiences: 1999 Club and VIP passes for guests
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