FELIX CityCenterDC

EXCLUSIVE NEW LUXURY RETAIL POP-UP SERIES

At the heart of CityCenterDC, FELIX will be hosting a 4-day pop-up activation showcasing emerging brands ranging from beauty, jewelry, ready-to-wear, and accessories. These brands will embody storytelling, superior craftsmanship, and meticulous fabric selection.

FELIX Luxury Pop-Up: The Ultimate High-Touch Fashion Experience

Engage with the Most Influential Luxury Consumers in the World

FELIX is a first-of-its-kind luxury retail destination designed to connect heritage brands and emerging designers with two of the most powerful luxury audiences: High-Net-Worth (UHNW) individuals and aspirational luxury consumers. Our highly curated pop-up activations take place in private residences and elite shopping centers, offering brands a rare opportunity to build direct relationships with high-spending, fashion-forward consumers who prioritize exclusivity, craftsmanship, and status.

**Bespoke packages available**

What You're Getting:

Brand Equity & Positioning

• Brand Awareness & Innovation – Strengthen brand perception as a leader in luxury fashion. Increase recognition among affluent consumers through premium event placements. 
• Luxury Lifestyle Alignment – Associate with high-end experiences that reinforce exclusivity and aspiration. 
• Market Expansion – Increase brand presence in key luxury markets, as well as international markets, among high-net-worth individuals (HNWIs). 

On-Premise / On-Site Activation

• Retail Experience Innovation – Enhance in-person luxury shopping through bespoke experiential activations. 
• Merchandising & Product Development – Test new product lines with early luxury adopters
• Omnichannel Strategy – Integrate digital and physical brand touchpoints.
• Influencer & VIP Engagement – Leverage partnerships with luxury  influencers and tastemakers for brand advocacy.

Customer Acquisition, Conversion & Retention

• Customer Acquisition – Drive foot traffic and engagement with new high-value customers. 
• Conversion Rate Optimization – Increase purchase intent through  exclusive, limited-edition offerings through The FELIX Experience.
• High-Value Customer Retention – Develop loyalty programs through exclusive access & events to future collections. 
• Retail Media Network (RMN) Opportunities - Drive stronger storytelling opportunities through a dedicated & curated RMN platform.

Unparalleled Client Relations

• Private Client & VIP Relations – Strengthen direct relationships with  high-net-worth individuals through exclusive events. 
• Partnership Development – Foster collaborations with iconic & emerging luxury brands, hospitality, and lifestyle businesses. 
• Customer Experience Personalization – Leverage data and insights to  create tailored shopping experiences for top clients

**Bespoke packages are available for all partners.

Who You’re Reaching

High-Net-Worth Individuals (HNW) | Net Worth $5M+

These are the top 0.1% of global luxury consumers—seasoned collectors and brand loyalists who expect personalized service and access to the rarest pieces before the public.

• Age: 30-65+ | A mix of established collectors (45-65) and trend-driven younger elites (30-44) who want emerging designers before they go mainstream.

• Occupation: C-suite executives, investors, founders, entertainment moguls, and heirs of multi-generational wealth.

• Location: New York, London, Paris, Milan, Dubai, Hong Kong, and major secondary markets like Miami and Los Angeles.

• Buying Behavior: Prioritize quality, heritage, and status—shopping is not transactional; it’s about personal connections, storytelling, and exclusivity.

• Interests: Private styling, bespoke tailoring, early access to collections, and exclusive fashion experiences like invitation-only trunk shows and brand collaborations.

Aspirational Luxury Consumers | Next-Gen Power Spenders

This is the new wave of digitally native luxury buyers—young professionals and entrepreneurs who grew up with access to luxury online and view it as an attainable investment and cultural statement.

• Age: 18-42 | Primarily Millennials and Gen Z, with some high-earning Gen X and Boomers.

• Income: High-earning professionals (finance, law, tech, media, creative industries) with disposable income.

• Location: Major urban centers with high luxury penetration and access to exclusive events.

• Buying Behavior: Prioritize trendsetting, limited releases, and social proof—engage heavily on Instagram, TikTok, and luxury fashion forums.

• Interests: Fashion week access, exclusive collaborations, sustainability in luxury, and curated brand storytelling.

Why Sponsor FELIX?

Direct Access to High-Value Buyers

• Engage with UHNWs who drive 70% of luxury sales and aspirational consumers who influence market trends.

• Provide VIP shopping experiences in an environment designed for high-spend, high-loyalty engagement.

Luxury Market Positioning & Brand Elevation

• Showcase your brand in a setting where it’s presented as part of a curated luxury ecosystem alongside top heritage and emerging designers.

• Extend your reach through strategic social media collaborations with top-tier influencers and private networks.