Faxon Law New Haven Road Race 2025
Sports Marketing Partnership Opportunity
Elevate your brand through immersive activations and premium exposure from September 1 - 1, 2025. Perfect for engaging targeted audiences and creating memorable brand experiences. With 3 sponsorship tiers available, this sports opportunity provides customizable partnership options for forward-thinking companies seeking enhanced visibility, audience engagement, and business growth.
Tier Preview
The Faxon Law New Haven Road Race is one of New England’s most prestigious running events—and a media magnet. Held every Labor Day in the heart of downtown New Haven, it draws over 5,500 runners and 10,000 spectators across a lineup of competitive and family-friendly races.
The 20K race is the longest-running USATF National Championship in the country, with elite fields competing on one of the world’s fastest courses. A Half Marathon, 2-Person Relay, 5K, and Kids Fun Run round out the day, along with music, entertainment, and a family-oriented afterparty at BAR New Haven.
The event receives widespread coverage across Connecticut TV and print outlets, with $70K+ in earned promotional value from stations like WTNH and 99.1 PLR, plus billboard, print, and digital placements. Brands benefit from broad visibility, deep community connection, and a festive, high-impact atmosphere ideal for on-site activations, brand sampling, and local relevance.
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