Double Decker Bus Takeover

Elevate your brand’s presence in the most iconic city in the world with Vector Media’s Double Decker Bus Advertising. These three-sided, large-format mobile billboards are a bold and effective way to make your brand unmissable. Operating 14 hours a day across New York City’s busiest and most vibrant neighborhoods, such as Times Square, SoHo, the Financial District, Meatpacking District, Columbus Circle, and Flatiron, these buses ensure unparalleled visibility to a dynamic audience.

With 1.5M+ Geopath-audited impressions every four weeks, Vector Media’s Double Deckers are trusted by top brands like Daily Harvest, Typeform, Ruffino, and Slip to drive awareness and engagement. Daily Harvest’s campaign for the NYC Marathon, for example, combined Double Decker bus ads with experiential sampling, resulting in over 7,000 samples served and 2 million mobile impressions, exceeding metric expectations by 114%. Similarly, Typeform’s OOH campaign drove a 589% higher click-through rate than industry averages by combining bus ads with geofenced mobile retargeting.

Who Is It Good For?

• Brands seeking massive visibility: Ideal for consumer goods, tech, fashion, entertainment, and food/beverage companies looking to dominate a competitive market.

• Marketers targeting premium audiences: Double Decker buses traverse high-profile locations frequented by affluent professionals, tourists, and residents.

• Businesses launching new products: Perfect for creating buzz around new offerings, as demonstrated by Slip’s campaign for their silk scrunchie, which achieved a surge in orders across NYC, LA, and London.

• Companies aiming to engage physically and digitally: Geofencing capabilities allow precise targeting for mobile ads, driving digital engagement alongside OOH exposure.

Why Choose Vector Media’s Double Deckers?

• Unparalleled Reach: With access to exclusive routes in NYC, these buses deliver high-frequency exposure to key demographics in the #1 DMA in the country.

• Experiential Add-Ons: Bring your campaign to life with brand ambassadors, live sampling, 3D embellishments, or custom routes tailored to your objectives.

• High-Impact Advertising: Double Decker buses capture attention in ways that digital ads simply cannot—unskippable, unavoidable, and bold.