Allianz Partners Richmond Marathon 2025
Marathon Marketing Partnership Opportunity
Elevate your brand through immersive activations and premium exposure from November 15 - 15, 2025. Perfect for engaging targeted audiences and creating memorable brand experiences. With 4 sponsorship tiers available, this marathon provides customizable partnership options for forward-thinking companies seeking enhanced visibility, audience engagement, and business growth.
Tier Preview
The Allianz Partners Richmond Marathon is one of the East Coast’s most beloved running experiences, dubbed “America’s Friendliest Marathon.” Taking place on November 15, 2025, it draws over 21,500 participants across the full marathon, CarMax Richmond Half Marathon, and VCU Health Richmond 8k.
Beyond race day, the event boasts a two-day Health & Fitness Expo, a festive CoStar Group Post-Race Party, and extensive community engagement through Kids on the Move, a charity supporting youth fitness in the Richmond region.
Sponsors receive multi-channel exposure through broadcast TV, digital, print, and live engagement—including estimated 6.4 million TV impressions and 2.3 million website page views. The marathon is anchored by strong media partnerships with NBC12 and the Richmond Times-Dispatch, offering brands high-visibility opportunities in an energetic, health-focused atmosphere.
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