Albuquerque International Balloon Fiesta 2025

The Albuquerque International Balloon Fiesta is the largest ballooning event in the world and the biggest annual international event in North America. Celebrating its 53rd year from October 4–12, 2025, the Fiesta draws over 800,000+ attendees and features more than 500 hot air balloons, including 100+ special shapes, flying over nine days of morning ascensions, evening glows, drone shows, fireworks, and family-friendly entertainment.

Taking place at Balloon Fiesta Park in Albuquerque, NM, this is one of the most visually compelling events for brands to engage with consumers at scale. With over 19 billion media impressions in 2024 and 794 credentialed media across 110 outlets (including USA Today, AP, BBC, CNN, and more), it’s a sponsor dream with massive earned reach. On-site activations, balloon sponsorships, hospitality lounges, and branded viewing decks offer customizable experiences that span across brand awareness, hospitality, and sampling. From Main Street displays to Sky Box suites and custom-theming entire sessions, Balloon Fiesta is one of the most immersive and family-loved events in the U.S.